Swedish House Mafia launch World Cup-inspired merchandise collection
The capsule collection celebrates Sweden’s return to the World Cup stage
Swedish House Mafia have launched a new merchandise collection inspired by the World Cup.
The capsule collection celebrates Sweden’s return to the World Cup stage for the first time since the 2018 tournament. The team got their 2026 campaign under way last week with a 5-1 win over Tunisia, and will face the Netherlands tomorrow (Saturday, 20th June).
While Sweden's flag is heavily tied to its bold blue and yellow colours, Swedish House Mafia's merchandise collection takes a more stripped-back approach favouring monochrome colours with subtle nods to the nation’s crest. The items also feature the trio’s initials (SHM) and the three-dot motif that they have built an association with.
Among the items for sale are football shirts and hoodies featuring a large ‘3’ on the back, as well as shorts, hats, and other accessories. See some highlights from the collection below.
The collection will go on sale here from 5pm BST today (Friday, 19th June).
Swedish House Mafia will launch their Ushuaïa Ibiza residency next week.
