Olivia Dean Stars in the First Chapter of Jimmy Choo’s New ‘Choo Stories’ Storytelling Series
Olivia Dean, who wore custom and ready-to-wear Jimmy Choos on tour, stars in the first chapter of the brand's new storytelling series, 'Choo Stories.'
It’s so easy to fall in love with Jimmy Choo , especially for Olivia Dean .
The luxury footwear brand has revealed a new storytelling series called “Choo Stories,” debuting with the Grammy- and Brit award-winning British musician.
An official description of the project explains, “With a film-first approach, Choo Stories combines conversation and moving image content to share the true stories shared by Jimmy Choo’s community globally.” You May Also Like Related Stories 'Nobody Wants This' Stars Kristen Bell and Jackie Tohn Have Surprise Twinning Slingback Moment on 'Jennifer Hudson' Schutz Gets Festive for the Holidays With Fresh Footwear Collection Offering Plenty of Texture, Shine and Embellishment
The series celebrates the moments and memories that Jimmy Choo shoes are attached to, narrating stories through the personal lens of each protagonist. Interconnected themes of transformation, confidence, self-expression, craftsmanship and mastery will be explored.
For Dean’s chapter launching the series, Choo Stories features behind-the-scenes footage from the singer-songwriter’s “The Art of Loving” world tour, during which she exclusively wore custom and ready-to-wear Jimmy Choo shoes designed by creative director Sandra Choi . The footage takes the viewer backstage and behind the scenes of Jimmy Choo’s London design studio, presenting the relationship between maker and muse.
The emotional power of shoes is revealed, including their ability to produce feeling and affect posture. Meanwhile, Dean’s star power is on display and viewers are welcomed to metaphorically step into her shoes as they see her switch from offstage to onstage.
Dean’s journey with Jimmy Choo started in 2022 when she performed at the unveiling of the Claridge’s Christmas tree by Jimmy Choo. The relationship developed into one of ongoing trust as Dean wore custom and ready-to-wear Jimmy Choo styles for her performances. The ready-to-wear styles include the Amita, Isa, Love pump and Love slingback, which inspired custom pieces redone in gold, pink and citrus shades and completed with crystal embellishment.
Choi said in a statement, “Designing for Olivia meant designing for movement. She dances through every show, so the shoes had to feel as effortless as she looks on stage while carrying all the glamour of the moment. Watching them travel with her from backstage into the spotlight, night after night, has been a huge honor.”
Meanwhile, Dean said of the brand, “Jimmy Choo is always so spot on, I just think it’s in a league of its own. They’re so timeless; having a Jimmy Choo shoe is like the prize in your wardrobe. They make me feel powerful and sexy; they can be so fun.”
Choo Stories 001 | Olivia Dean launched on jimmychoo.com and Jimmy Choo’s social channels on Tuesday. Additional chapters of Choo Stories will debut throughout 2027.
Watch the video featuring Olivia Dean and Sandra Choi below.
