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EUROPES The European Report
European Edition Wednesday, 22 July 2026
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Economy & Money

‘Fine for others to pay more’: can Japan attract more overseas tourists while charging them extra?

‘Fine for others to pay more’: can Japan attract more overseas tourists while charging them extra?
Business | The Guardian

Japan has ambitious targets to increase overseas visitor numbers, but there are growing concerns about overtourism. One possible answer is two-tier pricing Perched dramatically on a hilltop in western Japan, Himeji castle’s striking white-plastered, tiered roofs earned it the moniker “white heron castle”. The sweeping 17th-century complex is regarded as the finest existing samurai fortress, and attracts more than one and a half million visitors a year. But as Japan seeks to manage greater numbers of foreign tourists, Himeji is one of the attractions raising admission prices for non-residents.

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