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European Edition Friday, 24 July 2026
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‘Why would you put a toxic product into the hands of a young child?’: director turned activist Beeban Kidron on why big tech needs its ‘tobacco moment’

‘Why would you put a toxic product into the hands of a young child?’: director turned activist Beeban Kidron on why big tech needs its ‘tobacco moment’
Culture | The Guardian

In her work as an online safety campaigner, the baroness and Bridget Jones director has seen things she can never unsee – and she’s furious at the tech overlords doing nothing to stop the abuse Through the open windows behind Beeban Kidron drifts the unmistakable sound of children playing. Her north ­London office is sandwiched between a school and a nursery, and the occasional playground shriek functions as an aural reminder of what we’re here to discuss: the safety and happiness of young people, growing up in an age of screens. Though our conversation takes some dark turns, only on

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