‘It’s become a nepo baby sport’: how secondhand fashion got so expensive

Thanks to gen Z resellers and platforms like Depop, thrifting has lost its subcultural roots - and ballooned into a $350bn business Vintage boutique owner Janelle Best has been rummaging in thrift shop bins since the 90s. When she started, she says, there was a stigma about it. “It was either you were a freak, or you were poor – and I was a freak.” At first, she did it to source stage outfits while playing in psych-rock bands. Then, in 2005, she started “casually reselling” on eBay. Ten years later she was trading as Desert Stars Vintage at street markets, and by 2023 she had opened a showroom

This story was reported by Business | The Guardian. EUROPES curates Europe's most relevant coverage — read the full report at the original source.