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EUROPES The European Report
European Edition Friday, 31 July 2026
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Football

European football unions threaten FIFA boycott over commercial stake sale

European football unions threaten FIFA boycott over commercial stake sale

UEFA and its 55 member associations have threatened to boycott all FIFA tournaments if the global governing body proceeds with plans to sell private stakes in its World Cup commercial rights, threatening the financial viability of the proposed venture.

FIFA is pressing ahead with a formal consultation to sell minority stakes in a new World Cup commercial entity to private investors, despite fierce backlash from European football authorities. The global governing body refused to withdraw the proposal for the FIFA Forward Enterprise, insisting it will allow each member association to express its vote based on facts.

UEFA reacted furiously to the initiative, with all 55 of its member associations insisting they will not participate in any FIFA tournament until the plan is withdrawn. The European body described its opposition as unanimous and unequivocal, demanding binding assurances that the sport's governance will never be opened to private ownership.

CONCACAF, representing 41 nations across North and Central America and the Caribbean, also made clear its opposition and rejected the proposal. European and global domestic leagues share these commercial concerns, fearing that private imperatives will force FIFA to schedule larger and more frequent international tournaments at the expense of domestic calendars.

Defending the move in a Friday morning statement, FIFA argued the entity aims to give member associations meaningful ownership of commercial opportunities. The governing body insisted that "nobody is selling football" and claimed the initial consultation process was disrupted by incorrect media reports.

An investor group led by Thrive Eternal, founded by Joshua Kushner, was waiting to secure a minority stake in the new venture. However, the promised huge returns for national associations could not be honored if European teams withdraw from the men's and women's World Cups, rendering the investment unviable.

FIFA president Gianni Infantino has publicly backed the commercialization plan, but his leadership is facing intense scrutiny across the continent. Industry observers note the president is losing support and must apologize to the confederations and fans to resolve the crisis, warning that his power is starting to ebb away.

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