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Tomorrowland 2026: live updates●'Huge potential for growth' - Newcastle sign Bamba●Klopp is back! Germany appoint former Liverpool boss as head coach●Al Hilal complete Summerville signing from West Ham●Kevin Morby and Waxahatchee welcome newborn baby●French Expression of the Day: Tous azimuts●Divorces in Spain fall 2.7% in 2025 as shared custody becomes the norm●German Chancellor Friedrich Merz announces cabinet overhaul● Tomorrowland 2026: live updates●'Huge potential for growth' - Newcastle sign Bamba●Klopp is back! Germany appoint former Liverpool boss as head coach●Al Hilal complete Summerville signing from West Ham●Kevin Morby and Waxahatchee welcome newborn baby●French Expression of the Day: Tous azimuts●Divorces in Spain fall 2.7% in 2025 as shared custody becomes the norm●German Chancellor Friedrich Merz announces cabinet overhaul●

Culture

The World Cup of adverts: How brands are competing to entertain, not simply sell

BBC News 12 June 2026, 04:18 UTC 12 Jun 2026

The World Cup of adverts: How brands are competing to entertain, not simply sell — BBC News

Kim Kardashian, Timothée Chalamet and Susan Boyle feature in ambitious ads ahead of the World Cup.

This story was reported by BBC News. EUROPES curates Europe's most relevant coverage — read the full report at the original source.

Read full coverage at BBC News →

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