Why CMOs need a new operating system for accountability

Marketing leaders have never had access to more data, yet proving the business impact of advertising has become increasingly difficult. As budgets face greater scrutiny and finance teams demand clearer evidence of return on investment, many chief marketing officers are discovering that traditional performance metrics no longer satisfy the questions being asked in the boardroom. Tal […] This story continues at The Next Web

This story was reported by The Next Web. EUROPES curates Europe's most relevant coverage — read the full report at the original source.