Curry & Chili Imbiß in Berlin, Germany
Berlin is full of superlatives—bigger, better, higher, deeper, older. Being number one in some category or another is a sales-boosting unique selling proposition . If you say to someone in the Wedding district that they are " der Schärfste " (literally, "the sharpest"), this is youth slang from a bygone generation of the eighties for "the best, coolest, most beautiful, etc." At this place, which celebrates itself as the "sharpest" snack bar ( Imbiss ), the owners flirt with spiciness: Curry & Chili initially looks like a completely normal snack bar, just like hundreds of others in Berlin.
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