Apple Music increases subscription prices, cites "rising licensing costs"
It’s the first time the streaming giant has increased its subscription prices since October 2022
Following the price increase, the individual plan in the UK is now £11.99, rising from £10.99, while the family plan is now £19.99, formerly £16.99. In Europe, the individual plan has gone up to €11.99 from €10.99, the Family plan to €19.99 from €16.99, and the student plan to €6.99.
In the US, the individual plan is going up from $10.99 to $11.99, the family plan from $16.99 to $19.99 and the student plan from $5.99 to $6.99 monthly. The price increases will come into immediate effect.
Earlier this year, Apple Music launched its optional Transparency Tags to give record labels and music distributors the option to disclose AI-generated music and artwork. The company revealed it demonetised two billion "fraudulent" music streams in 2025 .
Last August, Apple Music launched a new tool to import playlists from Spotify and other platforms.
